P2P advertisement sorting determines how advertisements are ranked and displayed in the marketplace. It helps users quickly discover competitive and trustworthy advertisements while promoting a fair and efficient trading environment.
General Advertisement Sorting Rules
When advertisers publish advertisements, the following criteria will be taken into account for advertising sorting:
Criteria | Description |
Top Picks for New Users | Users who have not completed any P2P transactions can see the novice recommendation that was published by a Verified Advertiser (VA). Learn more about the novice recommendation publication criteria here. |
Special Recommendation | Top 5 Verified Advertisers (VA) who provide the best advertising price, ranked in order of the best on top. |
Suspicious or Misleading Ads (Penalty) | Ads flagged for suspicious behavior, misleading content, or negatively impacting user trust or violating platform guidelines will be deprioritized and ranked at the bottom of the ads list, regardless of performance in other criteria. |
Price of ad | - When it comes to the selling of coins, the highest prices will be displayed at the top of the list.
- When it comes to the buying of coins, the lowest advertising prices will be displayed at the top of the list.
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Advertiser Identity | When the ad price is the same, the Block Advertiser will be shown first, followed by the Verified Advertiser and the General Advertiser. |
Completion rate within 30 days | The user with the highest completion rate will be displayed first. |
Notes:
- For advertisements published at the same price, the ad from the Block Advertiser will appear at the top of the list.
- The display will be adjusted based on the user’s profile capabilities. Only tradeable ads are shown to users.
Advertisement Sorting Rules for NGN and RUB Markets
For advertisements in the NGN and RUB markets, ad rankings are determined based on multiple criteria. Each criterion carries a specific weight in deciding how advertisements are sorted and displayed.
The following criteria are considered when determining advertisement rankings:
Criteria | Description |
Advertiser Trading Performance | The following trading performance metric(s) are considered: — Overall completion rate and 30-day completion rate |
Advertiser Identity | When the ad price is the same, the Block Advertiser will be shown first, followed by the Verified Advertiser and the General Advertiser. |
Price Competitiveness | Measures how closely an advertiser's quoted price matches the average market transaction price over the past hour. |
Transaction Amount | Ads with lower minimum transaction amount will be displayed first. |
Suspicious or Misleading Ads (Penalty) | Advertisements identified as suspicious, misleading, or in violation of platform guidelines will be penalized and ranked lower in the advertisement list, regardless of their performance in other criteria. |
Notes:
- Advertisements from new advertisers with fewer than 30 days of advertiser history will not be eligible for the Top 20 ranking.
- To ensure accurate ranking results and minimize misjudgments, we will regularly review advertisements and make necessary adjustments.
